People in the car photography industry weren’t the only ones who took notice of a recent milestone: Eastman Kodak Co. filing for Chapter 11 bankruptcy protection.
Ironically, the Rochester, New York based company that was the early adopter of digital cameras from the 1970’s to 1990’s, according to the Los Angeles Times, Kodak has been undercut in recent years by foreign competitors and technological advances — particularly smartphone cameras.
As digital photography technology got better, less expensive and user friendly, the 132-year-old company failed to keep up. A classic case of the “Innovator’s Dilemma”?
Given the memories associated with American inventor Thomas Edison, the development of the famous Brownie camera, and of course Paul Simon’s 1973 hit “Kodachrome”, which immortalized another Kodak film innovation, it’s understandable that we’re all pausing a moment.
Kodak’s role in helping car photography become as sophisticated as it has is undeniable.
Everything changes, however — including, of course, our industry.
Today, technological advances allow us to maximize our individual talents to create images that inform and inspire. And they make the art easier to integrate in other media that display and promote the finest automobiles in the world. For example, our interactive media solutions would not have been possible with film based photography.
Like the cars we portray, our tools may change with time, but the basic goals are the same. Car photography engages your customer’s emotions.
What is your Kodachrome memory?