Car photography keeps up with new automotive abilities
As if the flying cars that wowed auto shows this spring weren’t enough, Google’s new computer-controlled cars are yet another example of why tech-savvy and imaginative car photography is so crucial to promotional campaigns.
Who doesn’t want to see a car fly?
The two new brands of cars that lift motorists from their driveways to their office parking lots, of course, pose new challenges for photographers and videographers. And it’s the same with the Google cars, which have been making news since Nevada became the first state to grant them legal access to public roads.
Google’s engineers, working in partnership with Stanford University, started with Toyota Priuses and modified them from there.
The cars, according to the UK’s Telegraph, “are controlled by computers processing a combination of mapping data, radar, laser sensors and video feeds.”
The company’s executive chairman, Eric Schmidt, has been a big supporter of the idea for the past few years, according to The Telegraph.
“It’s amazing to me that we let humans drive cars”, he said in a 2010 interview.
Whoever’s driving them, cars are getting much more sophisticated — and capable of things we used to see only in sci-fi films. Car photography, meantime, still needs to make the subject appealing, and to find fresh ways to show what these new automotive abilities mean.
We can’t wait to see what else the future looks like — contact us if you’d like to talk about where to go with your next campaign.
Need more ideas? See sleek car designs for driverless transportation here.
