If the public’s push to help Nissan do a better job of promoting the Leaf is any indicator, crowd sourcing might be trying to nudge its way into automotive marketing.
What that might mean for car photography, or stock photography in general, is open for speculation, but it’s certainly a thought-provoking development.
In Nissan’s case, the Leaf’s following borders on fanatic — and initially, sales reflected that.
In its first five years, according to Torque News, the all-electric car even outsold Toyota’s popular Prius. Although as competition in the electric-car market has crackled to life, Leaf sales have slipped, setting off worries among Leaf lovers that Nissan might eventually de-emphasize or discontinue the model.
That’s what’s led to a group of Leaf owners meeting to discuss how Nissan could sharpen its pitch and get sales spiking again, Torque News says.
No specifics have emerged yet, but just as industries like the news media have increasingly embraced public participation in recent years, perhaps the automotive market also could benefit from hearing some voices from the crowd.
A different angle here, a fresh point of view there — who knows?
No matter how many new voices join in, though, it’s hard to imagine a successful car campaign without strong visuals.