As the nation’s recession shows more signs of recovery, industries catering to consumers ready to spend a portion of their replenishing disposable income on luxury purchases will see a rise in business: perched at the top of the list-the auto industry. As businesses large and small gear up to increase business traffic and sales, reaching …
Read MoreRights Managed or Royalty Free Stock Photography? 0
One of the biggest misconceptions in buying stock photos is the type of license needed. The licensing models are a bit dated and not the best fit for free flowing digital publishing, although the best stock media agencies can help you get the images you need, and the right license that fits your budget, while …
Read MoreBoost your automotive marketing campaign with 3D images 0
Here’s a cool new development for stock photography: a Texas-based company now wants to make itself a resource for 3D stock photos. The group, stock3dphotos.com, is calling on qualified 3D stock photographers to contact them. Experts say new technologies that use glasses-free displays are making 3D photography more common and lucrative than ever. Autostereoscopic (glasses-free) …
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Great Car Photography Puts Consumers Behind The Wheel 0
Buying a car is never a decision taken lightly, which is why first impressions are so important. Whether it is through a website or glossy brochure, those sleek eye-catching photographs of vehicles are what captivate consumers the most and brings them into the dealership. A typical car brochure usually contains photos showing different points of …
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Automotive photography speaks to all classes 0
Millionaires all drive Maseratis, Porsches or a Ferrari, right? So what kind of automotive photography does it take to turn their heads? Should automotive marketers focus on the accessories or point to the performance? Maybe none of the above. As it turns out, most wealthy people didn’t get that way by being extravagant. And when …
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Car Stock Photography Creates Iconic Images 0
The most distinguished automobiles offer the most distinct emblems, those symbolic objects or images that help define the vehicle for the public. The Rolls Royce is adorned with the Spirit of Ecstasy, the Jaguar with its leaping panther, and the Mustang with its bounding horse. Even people who have never been fortunate enough to own …
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Stock Photography Can Follow the Auto Industry’s Stride to Go Green 0
“A picture is worth a thousand words.” Everyone knows this quote, but very few know the person, time, or situation in which it was uttered. In fact, everything but the words is forgotten to history, so why does the phrasing stay with us so? Images have always been powerful connectors. Whether the image is found …
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Is car photography ready for crowd sourcing? 1
If the public’s push to help Nissan do a better job of promoting the Leaf is any indicator, crowd sourcing might be trying to nudge its way into automotive marketing. What that might mean for car photography, or stock photography in general, is open for speculation, but it’s certainly a thought-provoking development. In Nissan’s case, …
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Chrysler Redefines USA Car Stock Photos 0
Sleek photography sold the American automotive industry to the public for generations; black & white, sizzling colors or captivating sex appeal images with a clear theme. Much of it honestly didn’t matter because the vehicle was pristine and the automotive industry was strong. Everything superficially seemed as it had for generations, so no one’s eyes …
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Background work is important in car photography 0
When car photography’s working right, your eye is immediately drawn to the subject, right? The car. Sure, but sophisticated photography also considers the background. The setting. Maybe even the driver or passengers. It’s what sets the tone for what promoters want you to understand about the car. Have a look at some photo galleries (try …
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