Anybody with an iPhone can see that photography equipment is getting simultaneously more sophisticated and easier to use. The proof is in the picture quality. But effective automotive photography isn’t just about snapping a quick digital image and posting it on Facebook. And the images shouldn’t just capture abstract lines that serve an exclusively artistic …
Read MoreAt Buick, car photography helps define design 0
Car photography usually displays the subject, but at Buick, it’s helping define it. Consider the Buick Enclave, the luxury crossover that’s among the models helping Buick transform its brand for younger buyers who tend to put a premium on performance and style. The 2013 Enclave, PaddockTalk.com reports, incorporates the design ideas of three Buick staff …
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Concept car brings old European car stock photos to life 0
Students from Italy’s Istituto Europeo di Design must have looked at a lot of European car stock photos as they worked on the Cisitalia 202 E, one of the conversation-starters at this year’s Geneva Motor Show. The new concept car — presented as a full-scale model — reinterprets the 1947 Cisitalia 202. Students pursuing Master …
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Fresh Moco Takes Great with HD 0
Over at our izmostudio’s we have been working on some new motion control HD video moves to show off car features. Our full motion control (moco) video compliments our legendary interactive media and still photography. We really believe in offering play through media production to help our customers – automotive marketers and advertisers – who …
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Car photography is getting smarter 0
Remember that time-traveling car Christopher Lloyd and Michael J. Fox had in those old “Back to the Future” movies? As revolutionary as the fictional ride was, you’d look like you just drove in from the 1980s if you parked it at any of this season’s auto shows. The smart technology showing up on the 2013 …
Read MoreCar photography takes note of a milestone 0
People in the car photography industry weren’t the only ones who took notice of a recent milestone: Eastman Kodak Co. filing for Chapter 11 bankruptcy protection. Ironically, the Rochester, New York based company that was the early adopter of digital cameras from the 1970’s to 1990’s, according to the Los Angeles Times, Kodak has been …
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European car stock photos appeal to Chinese bureaucrats 0
China is stepping up as a wide new market for European car stock photos -in large measure because government bureaucrats there have a taste for foreign luxury vehicles. Unofficial estimates say the Chinese government spent $15 billion last year on high-end automobiles, motorward.com reports. In recent years, luxury car manufacturers have increased their showroom presence and …
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Car photography steps out in style 0
Thanks to an idea from Ford Motor Co., car photography has outdone itself. Looking for a way to celebrate its 100 years in Britain, Ford commissioned a pair of European fashion designers to incorporate a Ford Focus — or at least parts of one — into a photo shoot, MLive.com reports in a new post. The result? …
Read MoreCar photography sets off industry buzz 0
The 2013 Dodge Dart is generating a lot of buzz in automotive circles — and some of that might have started with successful car photography. The new Dart comes with a six-speed dual clutch transmission or a nine-speed automatic that could push fuel economy to 40 miles per gallon, Motor Trend reports. But the pictures …
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A concept car that calls for professional car photography 0
Toyota’s new Fun VII Concept Car could make adjusting the color a challenge for car photography. The star of this year’s Tokyo Motor Show can change its paint scheme in the blink of an eye. And with a simple upload from a smart phone or computer, the exterior can light up with a photo, a …
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