A new video from Nissan that pulls together some car photography basics is another reminder of why it’s important to hire professionals. The video, shot in Borrego Springs, Calif., zooms in on the set of a photo shoot for the 2013 Nissan Sentra. Nissan’s Tim Gallagher is overseeing the production and veteran photographer Bruce Benedict …
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New Volkswagen America Campaign Highlights Automotive Photography 0
VW America recently launched a new campaign that is drawing attention not just from advertisers in the automotive industry, but advertisers across a wide platform and highlights a unique use of car photography. Forbes recently reported on the campaign: “What sets ‘Why VW’ apart from other storytelling platforms is the integration of our own content …
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Automotive photography is more than an iPhone app 0
Anybody with an iPhone can see that photography equipment is getting simultaneously more sophisticated and easier to use. The proof is in the picture quality. But effective automotive photography isn’t just about snapping a quick digital image and posting it on Facebook. And the images shouldn’t just capture abstract lines that serve an exclusively artistic …
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Automotive photography speaks to all classes 0
Millionaires all drive Maseratis, Porsches or a Ferrari, right? So what kind of automotive photography does it take to turn their heads? Should automotive marketers focus on the accessories or point to the performance? Maybe none of the above. As it turns out, most wealthy people didn’t get that way by being extravagant. And when …
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Factoring in color when choosing car stock photos 0
Many marketers understand the role that color plays in communicating with their customers. Color plays a big part in memory recall, triggering emotional response, and conveying messages. It truly can stimulate the senses and evoke a response in the viewer. When choosing vehicle photos, and making decisions about the dominant color and/or colors in a …
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Car Photography Meets Social Media to Lure Buyers 0
Many businesses are embracing social media to sell their products and services. Car manufacturers have caught onto this phenomenon by incorporating photos and videos of their newest makes and models within social media. As a result, professional car photography has become a popular way to complement their social media pages. A quick search of any …
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European car stock photos might have pulses racing 0
European car stock photos might take a turn for the racy soon — as in racing cars. Yup, recent news reports say European automakers are turning to Formula One cars as they seek innovative ways to increase power while saving fuel. Their focus, according to the Wall Street Journal, is on flywheels. In racing circles, …
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Stock Photography Can Follow the Auto Industry’s Stride to Go Green 0
“A picture is worth a thousand words.” Everyone knows this quote, but very few know the person, time, or situation in which it was uttered. In fact, everything but the words is forgotten to history, so why does the phrasing stay with us so? Images have always been powerful connectors. Whether the image is found …
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Industry relies on car photography 0
The buzz over the just-released images of the 2014 Kia Forte is the latest reminder of the importance of car photography to successful marketing campaigns. In Kia’s case, the Forte — debuting as the U.S. version of Kia’s European Cerato model — was originally introduced with concept drawings. Those, however, proved to be unsatisfying to …
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Is car photography ready for crowd sourcing? 1
If the public’s push to help Nissan do a better job of promoting the Leaf is any indicator, crowd sourcing might be trying to nudge its way into automotive marketing. What that might mean for car photography, or stock photography in general, is open for speculation, but it’s certainly a thought-provoking development. In Nissan’s case, …
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