We’ve all heard the phrase a picture is worth a thousand words. It’s cliche, it’s a bit over used. The same is true for stock photography that is seen over and over. In the medical device industry, for example, the same photograph of physicians in an operating room is on numerous websites and brochures. In fact, if you are on a certain stock photography website you can see that the image has been downloaded over 1,700 times. Why? Perhaps because it’s cheap, about $3.00 for a web photo. Surely there are other photographs that capture the message the vendor is trying to portray without using the same image everyone else is using.
When developing content for a client, you are hired to make them and their product standout from the competition, so following the crowd with cheap car stock photos is not going to help you win their business in the future. Just because something is cheap does not make it better, it means everyone else is using it. So just like a car conveys individual personality, so should the images chosen to market the client’s project.
Here are 3 tips to choosing the right stock photography:
1. Selection – Choose a company that offers a large variety of selection and who takes their own photographs. When working on your own car photo library, or one for a client, having a large selection of high quality and proprietary photos to choose creates sizzle and makes an impact on the project.
2. Rights/Releases – The rights associated with companies who take their own pictures are guaranteed as opposed to a generic company who takes photos from all types of photographers, the rights can become confusing and you could cause problems later because the original photographer may not have given permission for certain usage.
3. Membership/Database creation – If you foresee needing a large inventory of car photography, select a company that allows you to create an affordable database, so that if a client needs something quickly you already have access to the image.
Seeing a photo of our dream car lets our imagination take us to another world…. driving in the mountains, hugging curves in a sports car, accelerating at mind-blowing speeds on the autobahn, somewhere other than where we are in the moment. We think this quote sums it up:
Photography, as we all know, is not real at all. It is an illusion of reality with which we create our own private world.-Arnold Newman
Here at izmostock we are ready to help you, or your clients, create illusions with compelling and original car photography.
Contact us to learn more!