izmoStudio ignites an international Spark for Chevrolet!

And as promised, the latest happenings at our izmoEurope Studio in Brussels Belgium!

GM Europe recently engaged our izmoStudio Team to launch their spiffy little ‘Spark’, the latest in their trendy mini or subcompact car segment. Only a little off-beat, the Chevrolet Spark boasts close to 47 miles per gallon and is just 1 point away from receiving a 5 star safety rating. The dapperly junior seemed to be the perfect fit for the hip city dweller and we thought it would be fun to take this car of little consequence to a sizable scale.

On a referral from a Belgium Photographer David Noels, our talented izmoStudio team went to work. {Thanks David!}

So just what is involved and goes into photographing a vehicle of such minuscule proportions?

Creative efforts of artists, designers, directors and photographers from across 5 Countries ignited the Spark project and together production began.

First, the car was shipped from Geneva, Switzerland to our Studio in Brussels, where an automotive decal specialist applied the Wrap Sticker, designed by Portuguese Artist, José Rocha, who is the winner of the Young Creative Chevrolet (YCC) .

Then our studio team – Photographer Andreas Lunde from Seattle, WA and Creative Director Steven Poe of San Francisco, Studio Photography Specialist Stephan Sturges of Brussels, Belgium, and Producer David Marlé from France – spent a full day producing the photography.

The 2011 Chevrolet Spark was then shipped to the UK for the World Touring Car Championship (WTCC) races at Brands Hatch, U.K., while our professional in house Digital Artists in Bangalore, India retouched the digital elements to fully capture the essence of the Spark and to authenticate the final press photos.

Now that is flat world economies of scale.

The entire project took just over a week and with the cooperation of everyone involved, the mega mini project was a success. As the Italian Poet Dante Alighieri said, “A mighty flame followeth a tiny spark”.

We would love to hear from you and invite your questions! Please feel free to call us or comment and stay tuned for what’s happening at izmoStudios!

Juli Andra Fuentes | Strategic Accounts for izmocars


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