Using Stock Photography on your Auto Retail Portal: 5 Best Practices
Here are 5 useful tips on how to use car stock photography effectively on your website, portal, or app.
- Get started with design
Let the design dictate where to use stock images.
Once your wireframe is ready, you’ll know things like:
- Image size
- Image orientation
- Types of images
- Visual Marketing Paths
This makes it easier for you to narrow down your choices and select the right stock photography.
- Select the right stock photos
Don’t stuff your pages without a clear visual content plan. Intelligently using stock photography can help position your vehicles in the best light.
- A little editing can go a long way
You can make your stock images stand out even more with a little editing. Here are a few ways to make them look unique and interesting:
- Add some text to create fun graphics
- Crop your image and use it with a different aspect ratio
- Add your logo to images to showcase your work
With these techniques, you can create images that visitors will recognize as uniquely yours.
- Use some of your own images
Combine stock photography with your own images to create a unique online identity that no one else can copy.
Stock images are versatile and you can use them in quite a lot of collateral, including model slideshows, promotional banners, blog graphics, social media, web backgrounds, etc.
- Improve your SEO
Use your own metatags with stock photography, to improve your SEO and move up in search rankings.
Also script search optimized captions wherever possible.
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